In order to get your new blog posts known to the largest audience, Ping services such as Pingoat, BlogFlux, and Ping-o-Matic offer the ability to publish the awareness of your site to multiple servers with only one click. This allows you to get your new blog posts published quickly and therefore gaining more attention.

According to Wikipedia:
The use of ping servers to direct attention to recent blog posts has led to a rash of ping spam or sping, which attempts to direct readers to web pages that are not, in fact, recent blog posts. Examples:

* Product vendors who use a weblog-like format to post product ads, meaningless batches of Google keywords, etc.
* Software vendors, who sell scripts that make automated “weblog postings” every hour around the clock.

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