Recently Google has unleashed it’s new ad format for Google Adsense. Before a Google Adsense Ad only had to be clicked anywhere in the region of the ad in order for it to count. Now, only the title and link underneath the description are clickable. This is a method to reduce “invalid and accidental” clicks. In a sense this reduces the click zone of Adsense ads by over 50%.

Will this effect Web owners?
This certainly will have a huge effect on how much adsense publishers make on their. The biggest question is, how much money will publishers lose and will this cause people to look for other ad services to publish their ads through? Is it time to switch to Bidvertiser?

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