This time of year, a lot of advertising centers like Microsoft are letting us try out their advertising with free trials. Yesterday I signed up for their adcenter and received $50 in pay per click advertising for a $5 setup fee. Consider it as paying 1 cent per click instead of 10 cents. Use code ADD0907V1 and visit MSN Adcenter to sign up.

Creating a Landing Page
I’ve created a landing page that gives a short introduction and an easy way to subscribe. View the landing page. I’d advise not just to direct your ads directly to your website’s homepage. Rather, create a landing page. Using this landing page as a way to explain your site and show everything you offer.

If you are an affiliate marketer, rather than sending advertisements directly to your website and then to the affiliate site, send them directly to the affiliate site. This leads to a higher click through rate.

Why Advertise?
We’ve seen billboards and magazine ads, pretty much ads are part of our lives. Ads really help us find those people who are interested in our product, whether its with MSN or Yahoo. If people don’t know about it, they can’t use it. Sure search engines do give us free hits. But, how many of those hits visit your site more than once? We can use advertising (like the MSN Trial) to gain more subscribers, sell more products, and promote our product.

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