This month, I decided to try to find the best placement for adsense.  My Google CTR was around 4%, which is not bad, but I was determinded to find the best overall ad placement for the highest increase in Google CTR.

Use Google’s Heatmap
Google released a heatmap which supposedly shows the best placement for your ads.  Generally, the best CTR is earned on ads placed on the left side of your website as readers tend to read left to right.  Therefore your eyes naturally view the left first.  Also, positioning articles on the top of posts also can guarantee higher CTR (click through rates).

My Ad Placement
After moving my ads from the right side of my website to the left, I noticed not only a CTR 3% higher than usually, but that also led to a higher ecpm rate, (the amount I earn per 1000 page impressions.  Just by making a small change on my site has lead to increased earnings, even with the same amount of page impressions per day.

Don’t settle
Never settle with what you earn.  Just as you probably never settle your appearance (we all want to be perfect tens) neither should you settle with your blog income.  Continue to experiment and see what works the best for you.

The picture below is a typical adsense setup.   Red is highly clicked, Orange second highest, Tan third, and white are your cold regions.

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