Are you running a sustainable business, or could the slightest change doom you to failure?  Many people are relying solely on one or two means if income for their blog, one which usually include Google Adsense.  This definately is not stable or sustainable.

Steve Mills put it well when he wrote:”Some online business’s rely entirely on Google adsense for revenue. Even if this does work for a time, the problem is that your business becomes reliant on the policies and politics of Google, and their continued support of the program. If Google changes their mind, or decides that they will half the advertising fees that get paid via adsense, then there is not a lot you can do about it. Unless you have an exit strategy or diversified income streams, this single point of failure could spell the end of your viable business in an instant.”

He also pointed out how Ebay changed their business strategy.  It used to cost 10 sents for listing an item on an EBay store, but when EBay realized they weren’t make much in comparison to these seller making loads of cash.  So EBay changed their strategy and well everyone was forced to either close shop or change their strategy.

The same could happen to Google Adsense.  All they have to do is raise their requirements or change their policies.  Would this doom your business? Can your business stay sustainable?

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