Blogging isn’t only great for home use, but it works great for companies. Company blogging is a great way to connect directly with those who use your products and

• Keyword strategy Company blogging should start with a keyword strategy, just like SEO
• Introduce a corporate blogging policy Companies do percieve risk in letting personal blogging unfold. Make sure you set clear guidelines and rules.
• Use a ‘human’ voice People like a human sounding blog. Don’t be afraid to give a personal touch to your blog.
• Post regularly If you don’t post regularly, readers are going to lose interest in finding the same content day after day.
• Be authentic Don’t create a fake blog with apparent “people” who say your company is just great. Once it gets out that this blog is a lie, things won’t be pretty.
• Allow user comments Onee great way to get valuable feedback is through users comments. Users are usually honest. Make sure to monitor feeds to avoid swearing and unwanted comments.
• Acknowledge mistakes Face up to your mistakes and let customers vent. Here is your chance to say “Yes I was wrong,” and take responsibility for your mistakes.
• Read other blogs See what other people are saying. What do other people think about your company?
• Blog design Keep everything the same. The blog should remind people of the companies main website and image. Use similar logos so that the blog identifies directly with the company.

Story idea via e-consultancy Image via 10kMarshmellows