A pizza parlor in Minneapolis dresses its pizza deliverers in superhero outfits for delivering pizza from the “Galatic Superhero Pizza Parlor”.  All the superhero costumes are custom made by a local seamstress.  Each employee working gets to develop their own alter ego like Captain Organic.

Galactic  Superheros, a great marketing idea?
Why would you order a pizza from  “Galactic Superhero Pizza Delivery”?  Is it because the pizza is the best in the world?  No, because you get a guy in a funny superhero delivering pizza to your door.  Not only is it different, but it’s going to create “buzz”, and a lot of people ordering pizza just with the intention of seeing someone in a funny dressed costume. Photo via abcnews.com