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A pizza parlor in Minneapolis dresses its pizza deliverers in superhero outfits for delivering pizza from the “Galatic Superhero Pizza Parlor”. All the superhero costumes are custom made by a local seamstress. Each employee working gets to develop their own alter ego like Captain Organic.
Galactic Superheros, a great marketing idea?
Why would you order a pizza from “Galactic Superhero Pizza Delivery”? Is it because the pizza is the best in the world? No, because you get a guy in a funny superhero delivering pizza to your door. Not only is it different, but it’s going to create “buzz”, and a lot of people ordering pizza just with the intention of seeing someone in a funny dressed costume. Photo via abcnews.com

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