Did you ever wonder what the demographics for blogging looks like, particularly for the USA? If you are a blogger, you most likely a higher than average income for a slightly more than average average.
According to a BIGresearch study:
- 37.6 years old,
- has USD 55,819 average yearly income (which is higher than the real median household income as in 2002 which was $42,409),
- has an above the average education with an average of 14.3 years of education (average of the entire population is 12 years).
The ethnicity of US bloggers: 69.7% white, 20% Hispanic, 12.2% African-American and 3.7% Asian.
Deloitte & Touche found that the younger the user, the more likely he or she was to read or keep a blog on a weekly basis. 35% of people aged 13-24, 25% of people aged 25-41 and 19% of people above 61 keep a blog. Baby boomers (aged 42-60) have the least time or will to keep a blog: they represent only 7% of the blog owners. (Click on image below to enlarge.)