The politcal world expanded to the gaming world with in game advertising, where you buy advertising that goes into games. Billboards, road signs, or simply side panel advertising can be added to games to let advertisers support the game, and get their message across. Barack Obama purchased in game ads in Xbox 360 games such as Burnout Paradise, Madden 09, Nascar 09, NHL 09 and Skate and are visible to players in 10 US states.
We wouldn’t be surprised if Google expands as well into in game ads, with perhaps Google Adsense for games? Google will reach it’s hand anywhere it can, as well as publishers ready to take it, since it brings more financial support to gaming. Which 1) May lead to cheaper games, but 2) Might lead to an eyesore. Just think now, even in your games you won’t be able to escape ads…
Tags: ads, Advertising, barack obama, gaming, in game