Google is introducing a social service called friend connect that will allow the use of your own Adsense ads within the friend connect network.  Of course Google is also referring to this network as friend sense, due to the fact that it’s just another attempt to get more placement for Google Adsense ads.

What Exactly Is Friend Connect?
Friend Connect is an easy way to let websites add social features to their website. The biggest draw for blog is the fact that it works with Google Adsense, allowing publishers to make more money.   Blogs will be able to use Adsense-like advertising in Friend Connect and Open Social widgets that they’ve added to their websites.

The following YouTube video explains more in detail: