It is the economic crisis and some bloggers out there have felt a hit with adsense.  As I have reported before, I have recieve ahit with my own Adsense income.  My ecpm has fallen and though I have increased my page views, it doesn’t entirely make up for the fallen page view percetnage. Other bloggers hhave also reported significant losses with their Adsense. 

Why is Adsense Failing in the Economic Crisis?
Both Publishers and Advertisers are losing out in Adsense this year. Bloggers are seeing less rlevant ads on their sites due to lesss advertisers.  Many Adsense publishers are switching to other services which means that Advertisers are also getting their ads shown less relevantly which means they too might switch services.  In the end it is a downward spiral just like the current economic crisis.

Options for Adsense Publishers in the Economic Crisis
There are fortunately a few options for publishers in this time of economic crisis.  Adsense publishers could consider switching to ecpm advertising.  However most of these services require websites with a high amount of traffic. Some services include TribalFusion and Advertising.com. These pay not per click, rather per 1000 views so nomatter how many times your ads get clicked you will earn the same amount.

Worst case, time to start eating Ramen Noodles?