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Thanks to the internet anything that can be made digital can be downloaded usually for free. Many of us bypass traditional news sources to get the latest news information in digital form for free. For information like music and video, users need only to head to a legal source (hulu.com, bbc.co.uk) or just go to any torrent website to download the information. Everything from books to music, or films, even games and car manuals can be found free on the internet, legally, that is another story.

Should all of this digital information be free? Have your ever felt any guilt for downloading the music by an artist and not paying for it? Most people don’t.

How Blogs Provide Free Digital Information
Blogs provide free information in another way, advertisement. The more views on a blog, the more funding it recieves. However, it’s not always the most popular blog that wins, just the one with the best SEO strategies. Many blogs at the top of Google aren’t necessarily always the best. As long as there is a source of good advertising and advertising programs for blogs this system will work. It gives blog writers an incentive to write.

How Companies Can Make a Profit From Free Digital Information
After film and television companies realized that the pirating of their films and shows wasn’t going to stop, they started providing them online with ads, so that they could try to profit from it, rather than gaining no profit and their copyrighted material being shared anyway.

This has worked for them, but now the fear is, this has opened the gateway for viewers to switch away from the television entirely, which makes them afraid. Advertisers on the internet pay far less than traditional over the air and print media.

In conclusion, the internet makes it extremely easy to share any information to share free and the best way to intervene without gaining any profit, is to provide it for free, with a catch, advertising.