Winning Swoopo auctions is just like winning the lottery for many different reasons. Everytime you make a bid in Swoopo you pay, which also increases the time on the Swoopo auction. Only one can win the Swoopo, which is a lot like the lottery. In the lottery everyone pays and only a limited few are able to win the main jackpot, usually only one person.
Though you think you can win an HDTV for next to nothing, think again. How many auctions do you have to play to win? What if you win nothing and have already put in $100 trying to win? Only one can win and you can imagine how many other people are trying to win without losing what they’ve already put in.
Some Ipods have gone to people for as low as $80, but have netted the website $550 in people trying to win. A good business model for Swoopo? Definately. For those who try to win a bid? It can vary.