Back before the days of the internet you could call your product whatever you wanted as long as someone didn’t have that name.  Now before you name your product, do you check to make sure the domain name for the product isn’t taken?  Would you want to call your product Ultimate Orange Juice if UltimateOrangeJuice.com is already taken? Probably not.  The internet effects everything from the name of your company to the name of your products.

Now either companies find themselves needing to pay for the domain name of their product or change their product name.

Of course there are other solutions for getting the domain name of your product.  You could purchase other domain names like .me, .info, .de, etc to find the best domain name.  You could get creative, buying domains like Ho.Me or GardenGno.Me for instance. 

Still as I’ve come to experience, there is nothing like owning the .com domain for the best search engine results.