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Yahoo and Google have now “decided” to let users simply out of targeted ads on their networks, allowing users to simply decide not to have cookies track what they do online and therfore not see any targets ads.

Of course the ability to opt out of Google and Yahoo ads, doesn’t prevent these ads completely, rather, it just prevents them from using cookies to serve ads more relevant to what you are looking for.

Google’s Privacy In Regard to Targeted Ads:

“Transparency – We provide detailed information about our advertising policies and practices.

Choice – We offer an opt-out for advertising cookies.

No personally identifiable information – We don’t collect or serve ads based on personal information without your permission.”

Of course the ability to apt out of targeted ads comes after “congressional scrutiny over the intrusiveness of online advertising and behavioral targeting.”  Yahoo and Google would rather let you opt out now, then be forced to later…

How can you opt out of Google and Yahoo ads?

1. To opt out of Google Ads: Link

2. To opt out of Yahoo Ads: Link

image via vanesscipes