One study has shown that people are more engaged when it comes to online tv advertisements than watching them on their actual television.
Media Post found that,”CONSUMERS ARE 47% MORE ENGAGED in ads that run with television programs that they view online than those watched on a TV set, according to new research findings.” “The study found that people are 18% more engaged in ads online, as opposed to print versions, of magazines–and that they are also 15% more engaged in magazine articles online than in print
The online ads are often also less frequent, often just one ad in between programming rather than up to 5 minute of advertisements. Online we can even click to see the advertiser’s website if we are further interested. It’s a whole new way of connecting customers with advertisers.
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