iTunes has announced that it will release films that day the films are released.  The deal includes Fox, Walt Disney Studios, Warner Bros., Paramount, Universal, Sony Pictures, Lionsgate, New Line and more.

The official price has been released as:  new releases priced at $14.99 and most catalog titles at $9.99.

New releases available for purchase on the iTunes Store this week, concurrent with their DVD release, include “American Gangster” and “The Diving Bell and the Butterfly.” Other popular titles now available for purchase include “Juno,” “Cloverfield,” “I Am Legend,” “There Will Be Blood,” “Alvin and the Chipmunks” and “Walk Hard: The Dewey Cox Story.”

This is a big blow to Walmart’s online store which simply doesn’t offer half the options that iTunes is capable of.