It is rumored that a new Apple TV will be unveiled this week. The new apple will have a PVR, acting like Tivo, creating competition between Apple TV and Tivo. Like it or not, Apple is trying to get into your living room. They want you shopping at the iTunes store. Apple wants to get you using their Apple TV alongside your gaming console.

Already Apple TV has taken over the music market with the iPod, they wouldn’t mind being apart of the TV market as well.

They’ve already released a new apple nano, why not a new Apple TV as well?